Chou proposed a model for carrying out psychological measurements of user experience based on fuzzy measurement approaches. The implementation of technology can also deepen the interaction with customers. They advocate the release of manpower by means of technology, thus allowing their clerks more time to spend serving their customers. In Taiwan, Uni-President Enterprises Corporation launched its first futuristic X-Store in June 2018, and its second one in July 2018, with a focus on exploring, experiencing, and transcending. These Amazon Go stores have been in operation for ten months, showing successful results in 2018. Instead, they work in the kitchen on more complex tasks, such as preparing food materials, arranging stock and displays, and answering questions from customers. However, these clerks are not there for the check out. Amazon Go has stated that there are still clerks in the store. This is referred to in the media and by the public as an unmanned store. in order to offer a brand-new way of shopping so that customers do not need to line up or check out. Since January 2019, Amazon Go has been operated by, Inc. Any follow-up changes to user influence can be traced back by means of this approach. Secondly, we analyzed the five-stage experience activities for the embodiment of the interactive relationship between users and other people who were analyzed. This could provide companies with a reference for either maintaining or improving upon their current state. Firstly, we provide an evaluation of user experience for the first unmanned store in Taiwan, along with a subsequent ranking of the factors. The contributions of this study are twofold. The most representative factors behind these elements include being unable to perform immersive shopping, there being no memory of limited-edition souvenirs, and apps that are not good to use. In contrast, the elements of lower satisfaction level include a setting far from feelings of hustle and bustle, the experience of being introduced to new ideas (thinking), and facilities that are easy to operate. The most representative factors for these elements include an interactive drinks cabinet, a futuristic layout, and facial recognition. It is known that the elements corresponding to higher user ratings include, respectively, entertaining setting, positive sensory experience, and innovative products or facilities. Finally, a type I quantification theory is applied to the quantification of qualitative data. It is then possible to deal with the insufficiency represented by an intangible service guidance interface, rather than the single and tangible factor of there being no clerks.
By determining the relationship between users’ interactions with tangible and intangible objects, it is possible to understand the reasons behind the insufficiency in a bad user experience. The goal is to investigate the course of the user experience in the X-Store, which was founded by the Uni-President Enterprises Corporation in Taiwan. A case study approach is implemented in this study. This study investigates the experience evaluation of unmanned stores with respect to three dimensions: the economic experience, marketing experience, and qualia experience. We investigate the possibility of traditional stores being replaced by other types of convenient store. Therefore, in light of the foreseen commercial requirements of the supply end, we introduce a strategy for implementing intelligent equipment in order to achieve the goals of enhanced efficiency and reduced manpower. Convenience and quality of service can be maximized and optimized via any medium or device. Instead, it is expected that services can be merged seamlessly into users’ lives at any point in time. Due to the development of the online/offline omni channel consumption model, the starting point for supplying the user with services is no longer the time at which a user arrives at the store door. Traditional stores feature three characteristics: the goods, convenience, and the service provided to its customers (users).
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